Autoresponder Messages

Autoresponder messages are emails that you send to your subscribers. They can be information about your business, thank you notes, small ads, and newsletters, just to name a few. These automated email programs allow you to send emails to large groups of people. These are generally your opt-in lists of subscribers.

It is always wise to send emails to your opt-in lists and not to random addresses. Sending emails to random email addresses is known as unsolicited emailing and is termed spam. Doing this can jeopardize your whole business.

There are 2 types of Autoresponder messages that you can use Text and HTML:

1. Text will be able to be seen by all email clients but you will not be able to track open rates or link click through. This is a problem as you will have no way of finding out how your campaigns are doing and what your sales conversion rates are. Text does not look quite so impressive so it is good to have an alternative. Most automated email programs will have the ability to send either HTML or text, depending on the email client.

2. HTML messages look good and will give subscribers a good impression about your business. As mentioned you will be able to check link click through and open rates. You will be able to adjust and tweak your email campaigns based on your tracking findings. Sometimes it is just a few words that will make the difference. Pay special attention to the subject lines and if necessary split test them. This will help you to improve your email campaigns and make them more profitable and effective.

There are 2 common ways to send Autoresponder messages:

1. Broadcast: This is when you send a one time message to all your subscribers. This message will be sent out as soon as possible. This is useful for a newsletter or a time sensitive ad announcement.

2. Sequential emails: these can be mailers or e-courses. They are very useful for closing sales by providing more information to your subscribers about your product. They can also be used for informing prospects about your network marketing business opportunity. These mailers will put your business on autopilot as they can be used again and again 24/7.

Autoresponder messages are powerful ways to keep in contact with your subscribers. They can be set up ahead of time and scheduled to go out whenever you want. It is the perfect way to automate your business and free up your time. They enable you to make money 24/7.