Opt-In Email

Opt-in email allows people to choose to put their name on a subscriber list, usually in exchange for information. Many times the list offers a newsletter or other information that the subscriber is interested in. The lists can then be used to send the newsletters along with other information that promotes your business.

Using these lists makes for the best percentage of orders because the people are already interested in your product or service. This type of list is made up of people who have requested further information or want to get offers or emails from your company. They may have an interest in purchasing your product or service soon or they may be thinking of it for a future purchase. Either way you can benefit from sending these people reminders about your company and what it offers. Do not let your customers and leads forget you.

Recent research has found that the majority of people do not place orders the first time they visit a site. They do, however, place orders after several or more visits. Keep people interested in your site by using opt-in email. Autoresponders can take care of all the details. This special software will keep track of these types of lists, update them and send as many messages you want in whatever time frame you desire.

Be careful not to bombard your customers with too many messages. Instead use the opt-in email lists to send special information as well as coupons or sale invitations. Use the lists to send newsletters that provide information. You can also use the lists to send special product announcements when you receive new products or make changes to your offerings. You can invent reasons to send correspondence to these types of lists as long as you make the email interesting. You don't want to wait too long between correspondence because people can forget about your company. Typically you should not go longer than a month without sending a message.

Opt-in email is a great marketing method to draw more traffic to your site. Make sure that your site is ready for any additional traffic. Check all the links to be sure that they work and always allow the customer a clear button to get to the ordering page from each and every web page. When using these types of lists be sure to allow the users a way to cancel their subscription to your messages. This can be done easily by using an autoresponder.